About this site

An independent guide to what jewelry brands are actually selling.

What we do

We profile jewelry brands the way a jeweller would assess a piece: base metal first, then finish, then construction, then price. Every profile answers the same questions in the same order so two brands can be compared without decoding two different marketing vocabularies.

How we work

Brand information comes from the companies' own published material — material pages, FAQs, warranty and returns terms — alongside publicly available reporting and the general body of buyer feedback. Where a brand does not state something clearly, we say so rather than guess.

We do not publish star ratings or review scores. A number implies a testing programme we do not run, and in this industry those scores are usually invented. What we publish instead is a plain assessment of what a brand suits and where it falls short.

What we do not do

We do not sell jewelry. We do not accept payment in exchange for a favourable write-up or for inclusion in a list. Brands cannot buy a position here. Where we earn a commission, it is disclosed on every page and explained in full in our affiliate disclosure.

Corrections

If a brand's materials, warranty or returns policy has changed, or we have something wrong, tell us and we will fix it. Reach us through the contact page.