The Jewelry Brands

Jewelry guides

The material and care knowledge that makes every brand page readable.

You only need to learn this once. What a metal is, how a finish is applied and what wears it away explains nearly every price and durability difference in jewelry — across every brand, at every price point.

A heavy sterling silver curb chain darkened by tarnish, with the clasp in the foreground.
Sterling silver darkens with air exposure. It is a surface reaction, not damage, and it reverses.

Guides in production

Hands cleaning a diamond ring with a soft cloth and a soft-bristled brush beside a glass of water.
A soft cloth and a soft brush handle most jewelry. Dips and ultrasonic cleaners are what strip plating and loosen stones.

Each brand profile in the index already states the base metal and finish, so you can apply this as you browse.