The Jewelry Brands

Mejuri

The brand that made fine jewelry a self-purchase rather than a gift.

Materials
14K solid gold, gold vermeil, sterling
Stones
Natural and lab-grown diamonds, pearls
Typical price
$50–$1,000+
Category
Demi-fine to fine
Founded
Toronto, Canada, 2015
Macro of a brushed solid gold band. The colour runs through the metal rather than sitting on the surface.
Solid gold: no plating layer, and real metal value behind the price.
Our take

Strong solid-gold value at the entry end of fine jewelry. The vermeil range is where opinions split.

Mejuri's pitch was a marketing idea as much as a jewelry one: fine jewelry bought by women for themselves, weekly, at prices below the traditional jeweller. The catalogue splits cleanly in two, and knowing which half you are shopping is the whole decision.

The two Mejuris

The vermeil range — thick gold over sterling silver — covers the lower price points and is what most first-time buyers pick up. The solid gold range is genuine 14K, often set with small natural or lab-grown diamonds, and is priced well under a traditional jeweller for comparable pieces.

Reviews of the brand tend to be reviews of one half or the other. Complaints about gold wearing off are almost always about vermeil; praise for value is almost always about solid gold.

Is Mejuri worth it?

For solid gold: the pricing on plain 14K pieces, small diamond studs and thin bands is competitive, and you are buying an asset with intrinsic metal value. That is the strongest argument for the brand.

For vermeil: you are paying above typical demi-fine prices for a product that will still eventually need replacing. It is well made, but the value case is weaker than the solid gold side of the catalogue.

Sizing, service and returns

Mejuri runs its own stores in major North American cities, which solves the sizing problem that plagues online ring buying. Returns and exchange handling are the operational areas that draw most of the criticism online.

Where it stands

What works

  • Genuinely competitive solid 14K gold pricing
  • Physical stores for sizing and try-on
  • Clear, consistent design language
  • Lab-grown diamond options at accessible prices

What to know first

  • Vermeil pieces are expensive for what they are
  • Two very different quality tiers under one brand name
  • Service and returns are a recurring complaint
  • Minimal aesthetic will not suit everyone

Best for: A first-time solid gold buyer who wants a thin chain, small studs or a plain band without a traditional jeweller's markup.

See current Mejuri pricing

Prices and stock change constantly, so we do not print them. Check the current range directly.

Check price

Common questions about Mejuri

Is Mejuri real gold?
Both, depending on the piece. The solid gold range is 14K throughout; the vermeil range is a thick gold layer over sterling silver.
Does Mejuri vermeil tarnish?
The gold layer wears with time and the sterling underneath can tarnish once exposed. Keeping pieces dry slows this considerably.
Is Mejuri better than a traditional jeweller?
On price for simple solid gold pieces, usually yes. For complex settings, repairs and long-term service, a traditional jeweller still has the advantage.
What are good alternatives to Mejuri?
Ferkos for solid gold at similar prices, Gorjana and Ana Luisa for the demi-fine end.